About Us
Who We Are
ZenRecruiter has been recruiting top talent in the franchising industry for over 15 years. With our specialty being in franchising we have access to hundreds of thousands of professionals within the industry. After working with over 500 franchisors we know what is needed to assist a brand in its growth. ZenRecruiter has assisted small and large brands by bringing in candidates that have brought success to each brand. It has been an honor to be a part of each clients growth.
Co-Founders Laurie Leoncavallo and Pam Izatt have worked with companies such as City Wide Facility Solutions, Anago Commerical Cleaning, Massage Envy, SportClips, Huntington Learning Centers, Buzz Franchise Brands, Home Helpers and Strategic Franchising, just to name a few. Placing positions from a Franchise Business Consultant up to a CEO. Our number one role we work on and place is a Director of Franchise Development, we have placed hundreds within the franchising industry.
Our process is unique and thorough. We are not a resume service, we vet our candidates through a process that guarantees they are strong and who they say they are. We have a 3 stage interview process with each candidate before we submit them to our client. This ensures that we are able to put our stamp of approval on each candidate. We submit the best of the best, those not looking for a job and are strong with a proven track record. Our clients don’t have the time to do the vetting we do that is why we are here, we can do the work so that our clients can do the hiring with confidence in who they are interviewing.
Recruiting is what we do, it is what we love and who we are. People are our business and being able to find the right fit for each brand isn’t just about their work experience, it’s about finding the balance of the person within. It’s important to know the candidates on every level, mind, body and spirit. It’s those qualities that at the end of the day are what matters for each of us. ZenRecruiter’s team brings some amazing gifts, expertise, talents and quietness to the recruiting industry. With our ability and contacts that set us apart, with being so well known and connected within franchising we set ourselves apart from the rest.
​"Hiring people is an art, not a science, and resumes can’t tell you if someone will fit into your company’s culture"
– Howard Schultz
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Our Approach
Approach is rooted in partnership, precision, and an unwavering commitment to our clients’ success. We work closely alongside each organization to fully understand its goals, culture, and growth strategy, allowing us to identify high-performing candidates who do more than fill a role—they elevate the business and represent the brand with integrity.
With over 20 years of experience recruiting top talent across a wide range of industries—including Franchising, Home Healthcare, Construction, Retail, Real Estate, and Facility Services—we bring both breadth and depth to every search. Our deep expertise in franchising, combined with hands-on experience conducting and fulfilling hundreds of searches, enables us to anticipate challenges and deliver results efficiently and effectively.
​We bring a holistic, end-to-end recruiting perspective. From sourcing job orders and managing long-term client relationships to identifying and vetting candidates for highly specific roles, we are deeply involved in every phase of the process. This comprehensive approach allows us to move beyond transactional recruiting and deliver thoughtful, strategic placements.
Our results speak for themselves. As top-producing recruiters at HireArk, contributing over 80% of annual revenue, we have consistently demonstrated the ability to deliver exceptional talent and measurable impact. We are relentless in meeting our clients’ needs, committed to excellence, and passionate about helping organizations grow through the power of the right people.
Message From Our Leadership Team
After building successful careers within a competitive executive search environment, Laurie and Pam founded ZenRecruiter to deliver a more focused, accountable, and relationship-driven search experience.
Our approach is disciplined and intentional. We understand that hiring the right executive is not simply about matching qualifications to a job description — it’s about alignment. Skills, performance history, leadership style, cultural fit, and long-term objectives all matter. We take the time to understand both the strategic priorities of our clients and the professional trajectory of each candidate.
At ZenRecruiter, every client and every candidate is treated as a valued partner in the process. We believe transparency, responsiveness, and clear communication are essential. Our role is to provide market insight, honest guidance, and consistent follow-through from initial engagement to final placement.
Recruiting is ultimately about people and performance. We are committed to delivering thoughtful, well-vetted introductions that strengthen organizations and create meaningful career growth. That responsibility is one we take seriously on every search.
Pam Izatt
Laurie Leoncavallo
“You can dream, create, design and build the most wonderful place in the world….but it requires people to make the dream a reality”
– Walt Disney
Meet The Team
Testimonials
Mark G
“As a direct result of Jordan's input, I am a successful hire at one of the companies for which he recruits. In what has become an increasingly complex process in today's world, my experience of working with Jordan was one of friendly and open communication with transparency and professionalism. Together with his candidate insights about the businesses for which he recruits, I'm thankful for and continue to appreciate his role in facilitating this career opportunity for me. My experience was definitely refreshing, and I have no hesitation in recommending Jordan as a recruiting partner.”
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